CHECK OUT OUR NEW LOOK
We're excited about our new logo.
As the voice of and catalyst for business success in the Aurora region, we are excited to unveil our rebranded logo as part of a renewal to our corporate vision. Our new branding will allow us, your Chamber, to stand out, not only within the ever-growing Aurora and Fox Valley regions, but also in today’s digital space. Read our full press release here.
We live in a modern, connected world and we wanted the look and feel of the chamber to reflect that," said Jessica Linder Gallo, President & CEO of the Aurora Regional Chamber of Commerce. “While our logo has changed, one thing remains the same—our commitment to the success of business and the success of the Aurora region.”
Bold and Modern Logo
The new Aurora Regional Chamber logo brings a sharp new visual identity, characterizing the brand as modern, energetic and fresh. Using a bold color palette that incorporates colors from the communities in our region as a symbolic way to further unify the region, the brand mark takes inspiration from the definition of the word “aurora,” simply put, small lights in the sky, along with the idea of connection and working together. The logo speaks to the Chamber’s core beliefs: lead with passion and energy, make big impacts, put people first, value and embrace diversity, and always innovate.
As the voice of and catalyst for business success in the Aurora region, we are excited to unveil our rebranded logo as part of a renewal to our corporate vision. Our new branding will allow us, your Chamber, to stand out, not only within the ever-growing Aurora and Fox Valley regions, but also in today’s digital space. Read our full press release here.
We live in a modern, connected world and we wanted the look and feel of the chamber to reflect that," said Jessica Linder Gallo, President & CEO of the Aurora Regional Chamber of Commerce. “While our logo has changed, one thing remains the same—our commitment to the success of business and the success of the Aurora region.”
Bold and Modern Logo
The new Aurora Regional Chamber logo brings a sharp new visual identity, characterizing the brand as modern, energetic and fresh. Using a bold color palette that incorporates colors from the communities in our region as a symbolic way to further unify the region, the brand mark takes inspiration from the definition of the word “aurora,” simply put, small lights in the sky, along with the idea of connection and working together. The logo speaks to the Chamber’s core beliefs: lead with passion and energy, make big impacts, put people first, value and embrace diversity, and always innovate.
A New Website Coming
In addition to the new logo, over the coming weeks, the Aurora Regional Chamber will roll out additional brand enhancements, and new and enhanced member tools, including a new website in August. The website will have enhanced functionality that will greatly improve access to and visibility of members. These digital changes come at a time when brand visibility and accurate information are even more vital to business success.
Get ready now for the new website. Log in to the Member Information Center (MIC) and update your personal and company profile. You can now add logos, images, videos and more!
Display Your Membership Window Cling
By now you should have received your new membership window cling. We hope you will proudly display your membership in the Aurora Regional Chamber of Commerce at your place of business using your new window cling. Feel free to snap a photo of your window cling and share it on social media, tagging @AuroraRegionalChamber and using the #WhereBusinessHappens.
In addition to the new logo, over the coming weeks, the Aurora Regional Chamber will roll out additional brand enhancements, and new and enhanced member tools, including a new website in August. The website will have enhanced functionality that will greatly improve access to and visibility of members. These digital changes come at a time when brand visibility and accurate information are even more vital to business success.
Get ready now for the new website. Log in to the Member Information Center (MIC) and update your personal and company profile. You can now add logos, images, videos and more!
Display Your Membership Window Cling
By now you should have received your new membership window cling. We hope you will proudly display your membership in the Aurora Regional Chamber of Commerce at your place of business using your new window cling. Feel free to snap a photo of your window cling and share it on social media, tagging @AuroraRegionalChamber and using the #WhereBusinessHappens.